The product pillars of business, user, and technology are three key areas that I always focus my teams and outcomes around. The intersection of the 3 is ultimately where we want to be focused on; in order to build the best product possible for users.
By considering these three pillars, we can create products that meet the needs of their target audience, align with their business goals, and leverage technology to deliver value to users. A balance between these three pillars is essential to developing successful products that meet the needs of both the company and its users.
Represented by business team, knows what’s best from economic perspective and responsible for deadlines, resources, budget, profit, motivation, growth, etc.;
Represented by design team, knows what’s best for a user, how to enhance user satisfaction with a product by improving the usefulness, usability, accessibility, desirability, and sell-ability;
Represented by engineering team, knows what’s feasible and what’s not, and responsible for making stuff happen and also for making it maintainable, defect-free, future-proof, scalable and performant.
<aside> 💡 A company with “Business” and “Design” only, won’t be able to become a reality, because of feasibility problems with technology, unrealistic expectation, etc.
</aside>
<aside> 💡 A company with “Design” and “Technology” only, won’t be able to survive, because of sustainability, continuity, and expandability from economic point of view.
</aside>
<aside> 💡 A company with “Business” and “Technology” only, won’t be able to satisfy users as it’s very likely that user experience is bad in such companies, thus competitors with better designs lure and steal users.
</aside>